Product Market Fit and Musical Theatre

Product Market Fit and Musical Theatre

The Early Life of a Musical When developing a new Broadway musical we traditionally keep our product, or as many people would say “our musical” or “our show”, hidden during the early developmental stages. Following tradition, a small group of people work creatively on...
The Lean Model for Musical Theatre

The Lean Model for Musical Theatre

The next round of The Apples and Oranges Studios THEatre ACCELERATOR begins February 6th. Those accepted into THEatre ACCELERATOR work online directly with our team and hand-selected industry expert mentors to develop their musicals. We  believe in a culture of open...